The B2B GTM glossary.
10 defined terms — identity graph, entity resolution, account hierarchy, buying group, and more. Plain-language definitions structured for both human readers and AI engine citation.
Identity graph
A structured network that resolves organizations, their employees, relationships, and signals into single canonical entities — rather than flat, disconnected rows of contact data.
Identity GraphEntity resolution
The process of mapping every name variant, subsidiary, and record — "Lucasfilm Inc," "Lucasfilm Ltd," "Lucas Film" — back to one verified entity ID, eliminating duplicates created by text matching.
Account hierarchy
The parent-subsidiary tree of a corporate family. Traversing it reveals hidden ownership, cross-sell paths, and the true parent behind a closed subsidiary.
Buying group
The set of people involved in a single purchase decision — economic buyer, champion, technical evaluator, and end users — mapped across an account rather than treated as isolated leads.
Firmographics
Descriptive company attributes — industry, headcount band, revenue, geography. Useful as a filter, but static and shallow compared with a live graph signature.
Intent signal
A real-world event — job change, hiring surge, funding round, M&A, partnership — that indicates a buying window. GraphIQ processes billions of operational signals and links each to the right entity.
SignalsCorporate family tree
The full structure of an organization across legal entities, divisions, and international subsidiaries — the basis for prime-to-sub tracking and supply-chain dependency mapping.
Lookalike discovery
Finding companies whose structural fingerprint matches your best customers — capabilities, growth signals, and graph position — instead of building an ICP from intuition or static filters.
LookalikeMCP (Model Context Protocol)
An open standard that lets AI agents call data tools natively. GraphIQ hosts an HTTP MCP server so agents query the graph directly — reducing hallucination by grounding answers in verified structure.
MCP server