Identity graph
Grass Roots headquarters, locations and relationships
- Industry
- Marketing Software
- Founded
- 1980
- Phone
- +44 1442 829400
- Website
- grassrootsgroup.com
- LinkedIn profile for Grass Roots
Grass Roots office locations
| City | State / region | Country | Type |
|---|---|---|---|
| Hertford | England | United Kingdom | Headquarters |
| Glenunga | South Australia | Australia | Office |
| Bolton | Ontario | Canada | Office |
| Calgary | Alberta | Canada | Office |
| Leduc | Alberta | Canada | Office |
| Morden | Manitoba | Canada | Office |
- Parent company
- Grass Roots is part of GRG IRELAND LIMITED.
Verified from public filings, company websites and news · Methodology
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Who uses the Grass Roots entity
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Revenue and GTM teams
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About Grass Roots
Grass Roots is headquartered in Hertford, England, United Kingdom. Founded in 1980, the company has 76 recorded locations across 13+ countries and employs approximately 350 people worldwide.
Where is Grass Roots's main office?
Grass Roots's main headquarters office is located at Pennyroyal Court Station Road, Hertford, England HP23 5QY, United Kingdom. This is the company's primary corporate address.
Grass Roots regional offices
Beyond its headquarters in Hertford, Grass Roots has recorded locations in United Kingdom, Australia, Canada, Georgia, Ghana, Ireland, Japan, Kenya and 5 other countries.
Grass Roots contact information
The main switchboard for Grass Roots headquarters can be reached at +44 1442 829400. Official website: grassrootsgroup.com.
What does Grass Roots do?
Grass Roots Group provides employee and customer engagement services. The company’s employee services include recognition and incentives, benefits and wellbeing, communication and engagement, and learning and development solutions. It offers customer engagement services in the areas of customer experience, customer engagement, brand management, multichannel communications, and data science and analytics. The company also provides promotions and incentive solutions, such as consumer promotions, channel loyalty, fixed fee promotions, and product supplies.
One entity, every stage
Put Grass Roots to work across your revenue bowtie
- Target Define the market Build the account list from companies shaped like your best customers, Grass Roots included. Fingerprint search
- Cover Plan territories Grass Roots's 76 locations roll up to one account, so it lands in one territory, once. Territory planning
- Engage Act on timing Leadership changes, funding and M&A arrive linked to the account, not a loose headline. Signal monitoring
- Convert Close on a resolved record Inbound and closed-won attach to one CRM record, with no duplicates to merge. CRM enrichment
- Retain Ground every answer Customer teams and AI agents answer from the same entity, with a source and a date. AI agent data layer
- Expand Find the next buyer inside Follow subsidiaries and divisions to the next team that can buy. Account expansion
About the source
What is GraphIQ.ai?
A B2B identity graph. It resolves each organization into one verified entity and maps its parent and subsidiaries, employees, competitors and news signals. Revenue teams use it in the product; AI agents query it through the REST API and MCP server.
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Grass Roots: frequently asked questions
Where is Grass Roots headquarters?
Pennyroyal Court Station Road, Hertford, England HP23 5QY, United Kingdom.
What is Grass Roots's phone number?
+44 1442 829400 (headquarters).
When was Grass Roots founded?
1980.
How many employees does Grass Roots have?
About 350, as of October 2026 (GraphIQ.ai estimate).
How many offices does Grass Roots have?
76 locations across 13+ countries, including Glenunga, Bolton, Calgary, Leduc.
Questions about GraphIQ.ai
Is GraphIQ.ai a list of companies like a spreadsheet?
No. Each organization resolves to one verified entity linked to its parent, subsidiaries, people and signals, so Grass Roots here is the same Grass Roots in your CRM, territory plan and agent answers.
Where does this Grass Roots data come from?
Public filings, company websites and news, resolved to one entity and continuously updated.