Identity graph
BetterUX by UserZoom (now part of UserTesting) headquarters, locations and relationships
- Industry
- Marketing Software
- Founded
- 2008
- Website
- userzoom.com
BetterUX by UserZoom (now part of UserTesting) office locations
| City | State / region | Country | Type |
|---|---|---|---|
| London | England | United Kingdom | Headquarters |
- Parent company
- No parent company recorded in GraphIQ.ai.
Verified from public filings, company websites and news · Methodology
Open in GraphIQ.aiMore BetterUX by UserZoom (now part of UserTesting) data in GraphIQ.ai
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Technographics (available after sign-in)
Software, cloud and infrastructure in use.
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Firmographics (available after sign-in)
Revenue, headcount, growth and industry codes.
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Capabilities (available after sign-in)
Products, services and certifications.
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News (available after sign-in)
Recent coverage and signals, resolved to the entity.
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And more (available after sign-in)
Subsidiaries, people and lookalike companies.
Who uses the BetterUX by UserZoom (now part of UserTesting) entity
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Revenue and GTM teams
Territories, enrichment and account expansion on one resolved account.
RevOps Sales & marketing -
Developers and AI agents
The entity and its relationships through the REST API and MCP server.
Developers -
Private equity and investors
Corporate family, comparable companies and deal sourcing.
Private equity -
Industry and supply chain
Suppliers, sites and partners mapped to the right legal entity.
Industry -
Government and public sector
Supplier vetting, ownership and jurisdiction checks against one verified entity.
Government
About BetterUX by UserZoom (now part of UserTesting)
BetterUX by UserZoom (now part of UserTesting) is headquartered in London, England, United Kingdom. Founded in 2008, the company employs approximately 350 people worldwide.
Where is BetterUX by UserZoom (now part of UserTesting)'s main office?
BetterUX by UserZoom (now part of UserTesting)'s main headquarters office is located at North Road, London, England n7 9dp, United Kingdom. This is the company's primary corporate address.
What does BetterUX by UserZoom (now part of UserTesting) do?
BetterUX is part of UserZoom. What makes UserZoom unique? No other solution gives you the complete story on your User Experience (UX). We live in a world of digital experiences. Whether you’re a B2B or B2C company, digital is how most customers interact with your brand and products today. More than ever, the quality of these digital interactions determines the success—or failure—of your brand perception, financial performance and digital transformation strategy. In short, every company is a digital experience company. To survive in this world, you need a UX insights solutions you can rely on to give you the complete story on your UX. UserZoom is the only solution that gives you robust qualitative and quantitative insights in one place, enabling organizations to make business-critical UX decisions that impact the bottom line—with confidence, at speed, and at scale.
One entity, every stage
Put BetterUX by UserZoom (now part of UserTesting) to work across your revenue bowtie
- Target Define the market Build the account list from companies shaped like your best customers, BetterUX by UserZoom (now part of UserTesting) included. Fingerprint search
- Cover Plan territories BetterUX by UserZoom (now part of UserTesting) resolves to one account, so it lands in one territory, once. Territory planning
- Engage Act on timing Leadership changes, funding and M&A arrive linked to the account, not a loose headline. Signal monitoring
- Convert Close on a resolved record Inbound and closed-won attach to one CRM record, with no duplicates to merge. CRM enrichment
- Retain Ground every answer Customer teams and AI agents answer from the same entity, with a source and a date. AI agent data layer
- Expand Find the next buyer inside Follow subsidiaries and divisions to the next team that can buy. Account expansion
About the source
What is GraphIQ.ai?
A B2B identity graph. It resolves each organization into one verified entity and maps its parent and subsidiaries, employees, competitors and news signals. Revenue teams use it in the product; AI agents query it through the REST API and MCP server.
POST/api/v2/organizations/search
BetterUX by UserZoom (now part of UserTesting): frequently asked questions
Where is BetterUX by UserZoom (now part of UserTesting) headquarters?
North Road, London, England n7 9dp, United Kingdom.
When was BetterUX by UserZoom (now part of UserTesting) founded?
2008.
How many employees does BetterUX by UserZoom (now part of UserTesting) have?
About 350, as of October 2026 (GraphIQ.ai estimate).
Questions about GraphIQ.ai
Is GraphIQ.ai a list of companies like a spreadsheet?
No. Each organization resolves to one verified entity linked to its parent, subsidiaries, people and signals, so BetterUX by UserZoom (now part of UserTesting) here is the same BetterUX by UserZoom (now part of UserTesting) in your CRM, territory plan and agent answers.
Where does this BetterUX by UserZoom (now part of UserTesting) data come from?
Public filings, company websites and news, resolved to one entity and continuously updated.